/*
Theme Name: The Metrics Hook
Theme URI: https://example.com
Author: The Metrics Hook
Author URI: https://example.com
Description: Custom lightweight theme for The Metrics Hook — performance marketing & CRO consultancy. Built to the site's design system (dark UI, Electric Mint/Indigo accents, Inter + Space Grotesk). Sub-second, page-builder-free.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
Text Domain: metricshook
*/

:root{
  --bg-primary:#0B0E14;
  --bg-secondary:#12161F;
  --bg-elevated:#1A1F2B;
  --accent-primary:#00E5A0;
  --accent-secondary:#3D5AFE;
  --text-primary:#F5F7FA;
  --text-muted:#8B93A7;
  --border:#232838;
  --success:#00E5A0;
  --danger:#FF4D6D;
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:var(--bg-primary);
  color:var(--text-primary);
  font-family:'Inter',sans-serif;
  font-size:16px;
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
a{color:inherit;text-decoration:none;}
img{max-width:100%;display:block;}
.wrap{max-width:1180px;margin:0 auto;padding:0 32px;}
.eyebrow{
  font-size:11px;
  letter-spacing:.08em;
  text-transform:uppercase;
  color:var(--accent-primary);
  font-weight:700;
  display:inline-flex;
  align-items:center;
  gap:8px;
  margin-bottom:18px;
}
.eyebrow::before{content:"";width:16px;height:1px;background:var(--accent-primary);}
h1,h2,h3{
  font-weight:800;
  letter-spacing:-0.02em;
  line-height:1.08;
}
h1{font-size:clamp(2.4rem,5vw,4rem);}
h2{font-size:clamp(1.9rem,3.4vw,2.7rem);}
.num, .stat-value, .metric-value{
  font-family:'Space Grotesk',sans-serif;
  font-variant-numeric:tabular-nums;
}
.muted{color:var(--text-muted);}
section{padding:96px 0;position:relative;}
.btn{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:15px 26px;
  border-radius:6px;
  font-weight:600;
  font-size:15px;
  cursor:pointer;
  border:1px solid transparent;
  transition:transform .15s ease, background .15s ease, border-color .15s ease, color .15s ease;
  white-space:nowrap;
}
.btn-primary{background:var(--accent-primary);color:#04140F;}
.btn-primary:hover{transform:translateY(-1px);background:#1FF0AF;}
.btn-ghost{background:transparent;border-color:var(--border);color:var(--text-primary);}
.btn-ghost:hover{border-color:var(--accent-primary);color:var(--accent-primary);}

/* NAV */
header.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  padding:20px 0;
  transition:background .25s ease, border-color .25s ease, padding .25s ease;
  border-bottom:1px solid transparent;
}
header.site-header.solid{
  background:rgba(11,14,20,.92);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--border);
  padding:14px 0;
}
nav.main-nav{display:flex;align-items:center;justify-content:space-between;}
.logo{
  font-family:'Space Grotesk',sans-serif;
  font-weight:700;
  font-size:18px;
  letter-spacing:-0.01em;
  display:flex;align-items:center;gap:9px;
}
.logo-mark{
  width:22px;height:22px;border-radius:5px;
  background:linear-gradient(135deg,var(--accent-primary),var(--accent-secondary));
  display:inline-block;
}
.nav-links{display:flex;align-items:center;gap:36px;list-style:none;}
.nav-links li{display:flex;align-items:center;}
.nav-links a:not(.btn){
  font-size:14.5px;font-weight:500;color:var(--text-muted);
  position:relative;padding-bottom:2px;
}
.nav-links a:not(.btn)::after{
  content:"";position:absolute;left:0;bottom:-2px;width:0;height:1px;
  background:var(--accent-primary);transition:width .15s ease;
}
.nav-links a:not(.btn):hover{color:var(--text-primary);}
.nav-links a:not(.btn):hover::after{width:100%;}
.nav-cta{display:flex;align-items:center;gap:24px;}
.btn-primary.small{padding:11px 20px;font-size:14px;}
.menu-toggle{display:none;background:none;border:none;color:var(--text-primary);font-size:22px;cursor:pointer;}

/* HERO */
.hero{
  padding:200px 0 100px;
  background:
    radial-gradient(60% 60% at 85% 15%, rgba(61,90,254,.16), transparent 70%),
    radial-gradient(45% 45% at 100% 55%, rgba(0,229,160,.10), transparent 70%),
    var(--bg-primary);
  position:relative;
  overflow:hidden;
}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:64px;align-items:center;}
.hero h1{margin-bottom:22px;}
.hero h1 .line2{color:var(--text-muted);font-weight:800;}
.hero-sub{font-size:18px;color:var(--text-muted);max-width:520px;margin-bottom:34px;}
.hero-ctas{display:flex;gap:16px;flex-wrap:wrap;margin-bottom:52px;}
.trust-bar{border-top:1px solid var(--border);padding-top:26px;}
.trust-label{font-size:12px;color:var(--text-muted);text-transform:uppercase;letter-spacing:.06em;margin-bottom:14px;}
.logo-row{display:flex;gap:34px;flex-wrap:wrap;align-items:center;opacity:.55;}
.logo-row span{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:15px;color:var(--text-muted);}

.dash{
  background:var(--bg-elevated);
  border:1px solid var(--border);
  border-radius:14px;
  padding:22px;
  box-shadow:0 30px 80px -20px rgba(0,0,0,.6);
}
.dash-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px;}
.dash-dots{display:flex;gap:6px;}
.dash-dots span{width:8px;height:8px;border-radius:50%;background:var(--border);}
.dash-title{font-size:12px;color:var(--text-muted);font-weight:600;}
.dash-stat-row{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:16px;}
.dash-stat{background:var(--bg-secondary);border:1px solid var(--border);border-radius:10px;padding:14px;}
.dash-stat .l{font-size:11px;color:var(--text-muted);margin-bottom:6px;text-transform:uppercase;letter-spacing:.04em;}
.dash-stat .v{font-family:'Space Grotesk',sans-serif;font-size:22px;font-weight:700;color:var(--accent-primary);}
.dash-chart{background:var(--bg-secondary);border:1px solid var(--border);border-radius:10px;padding:16px;height:150px;display:flex;align-items:flex-end;gap:8px;}
.dash-chart .bar{
  flex:1;background:linear-gradient(180deg,var(--accent-secondary),rgba(61,90,254,.15));
  border-radius:3px 3px 0 0;
  animation:rise 1.1s ease-out backwards;
}
@keyframes rise{from{transform:scaleY(0);transform-origin:bottom;}to{transform:scaleY(1);}}

/* STATS */
.stats-section{background:var(--bg-secondary);border-top:1px solid var(--border);border-bottom:1px solid var(--border);padding:72px 0;}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:32px;text-align:center;}
.stat-value{font-size:clamp(2.1rem,4vw,3rem);font-weight:700;color:var(--accent-primary);margin-bottom:6px;}
.stat-label{color:var(--text-muted);font-size:14.5px;}

/* PROBLEM SECTION */
.problem-head{max-width:640px;margin-bottom:52px;}
.compare{
  display:grid;grid-template-columns:1fr 1fr;gap:1px;
  background:var(--border);border:1px solid var(--border);border-radius:14px;overflow:hidden;
}
.compare-col{background:var(--bg-secondary);padding:32px;}
.compare-col.us{background:linear-gradient(180deg,rgba(0,229,160,.06),transparent 40%),var(--bg-secondary);}
.compare-label{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:15px;margin-bottom:22px;display:flex;align-items:center;gap:8px;}
.compare-col.typical .compare-label{color:var(--danger);}
.compare-col.us .compare-label{color:var(--accent-primary);}
.compare-item{
  display:flex;gap:12px;padding:16px 0;border-top:1px solid var(--border);
  font-size:15px;color:var(--text-muted);align-items:flex-start;
}
.compare-item:first-of-type{border-top:none;}
.compare-col.us .compare-item{color:var(--text-primary);}
.mark{font-size:15px;line-height:1.4;flex-shrink:0;margin-top:1px;}
.compare-col.typical .mark{color:var(--danger);}
.compare-col.us .mark{color:var(--accent-primary);}

/* SERVICES */
.services-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.service-card{
  background:var(--bg-secondary);
  border:1px solid var(--border);
  border-radius:14px;
  padding:34px 28px;
  transition:border-color .2s ease, transform .2s ease;
}
.service-card:hover{border-color:var(--accent-primary);transform:translateY(-4px);}
.service-icon{
  width:44px;height:44px;border-radius:10px;
  background:var(--bg-elevated);border:1px solid var(--border);
  display:flex;align-items:center;justify-content:center;
  margin-bottom:22px;font-size:19px;color:var(--accent-primary);
}
.service-card h3{font-size:20px;font-weight:700;margin-bottom:10px;letter-spacing:-0.01em;}
.service-card p{color:var(--text-muted);font-size:14.5px;margin-bottom:22px;}
.service-link{font-size:14px;font-weight:600;color:var(--accent-primary);display:inline-flex;align-items:center;gap:6px;}
.service-link:hover{gap:9px;}

/* CASE STUDIES */
.case-filter{display:flex;gap:10px;margin-bottom:36px;flex-wrap:wrap;}
.filter-pill{
  padding:9px 18px;border-radius:100px;border:1px solid var(--border);
  font-size:13.5px;color:var(--text-muted);cursor:pointer;background:transparent;font-weight:500;
  transition:all .15s ease;
}
.filter-pill.active{background:var(--accent-primary);border-color:var(--accent-primary);color:#04140F;font-weight:700;}
.filter-pill:not(.active):hover{border-color:var(--text-muted);color:var(--text-primary);}
.case-track{display:flex;gap:22px;overflow-x:auto;padding-bottom:10px;scrollbar-width:thin;}
.case-card{
  min-width:340px;background:var(--bg-secondary);border:1px solid var(--border);
  border-radius:14px;padding:28px;flex-shrink:0;
}
.case-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px;}
.case-logo{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:16px;}
.tag{font-size:11px;padding:4px 10px;border-radius:100px;background:var(--bg-elevated);color:var(--text-muted);border:1px solid var(--border);}
.case-headline{font-size:17px;font-weight:700;margin-bottom:22px;line-height:1.35;}
.metric-row{display:flex;justify-content:space-between;align-items:center;padding:10px 0;border-top:1px solid var(--border);font-size:13.5px;}
.metric-row:first-of-type{border-top:none;}
.metric-name{color:var(--text-muted);}
.metric-before{color:var(--danger);font-family:'Space Grotesk',sans-serif;}
.metric-arrow{color:var(--text-muted);margin:0 6px;}
.metric-after{color:var(--accent-primary);font-family:'Space Grotesk',sans-serif;font-weight:700;}
.case-card .service-link{margin-top:20px;}
.center-cta{text-align:center;margin-top:44px;}

/* PROCESS */
.process-line{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;}
.process-line::before{
  content:"";position:absolute;top:24px;left:6%;right:6%;height:1px;background:var(--border);
}
.process-step{position:relative;}
.step-num{
  width:48px;height:48px;border-radius:50%;background:var(--bg-elevated);border:1px solid var(--border);
  display:flex;align-items:center;justify-content:center;font-family:'Space Grotesk',sans-serif;
  font-weight:700;color:var(--accent-primary);margin-bottom:20px;position:relative;z-index:2;
}
.process-step h3{font-size:17px;margin-bottom:8px;}
.process-step p{color:var(--text-muted);font-size:14px;}

/* LEAD MAGNET */
.lead-band{
  background:linear-gradient(135deg,rgba(0,229,160,.10),rgba(61,90,254,.10)),var(--bg-secondary);
  border:1px solid var(--border);border-radius:20px;padding:64px 48px;text-align:center;
}
.lead-band h2{margin-bottom:14px;}
.lead-band .sub2{color:var(--text-muted);font-weight:800;}
.lead-band p{color:var(--text-muted);max-width:520px;margin:0 auto 32px;}
.lead-form{display:flex;gap:12px;max-width:560px;margin:0 auto;flex-wrap:wrap;justify-content:center;}
.lead-form input{
  flex:1;min-width:180px;background:var(--bg-elevated);border:1px solid var(--border);
  color:var(--text-primary);padding:14px 16px;border-radius:6px;font-size:14.5px;font-family:'Inter',sans-serif;
}
.lead-form input:focus{outline:none;border-color:var(--accent-primary);}
.lead-form input::placeholder{color:var(--text-muted);}
.micro{font-size:12.5px;color:var(--text-muted);margin-top:16px;}
.form-success{color:var(--accent-primary);font-weight:600;font-size:14.5px;}
.form-error{color:var(--danger);font-weight:600;font-size:14.5px;}

/* FINAL CTA */
.final-cta{text-align:center;padding:120px 0;}
.final-cta h2{margin-bottom:16px;}
.final-cta .sub2{color:var(--text-muted);}
.final-cta p.desc{color:var(--text-muted);max-width:480px;margin:22px auto 34px;}

/* FOOTER */
footer.site-footer{border-top:1px solid var(--border);padding:56px 0 32px;background:var(--bg-secondary);}
.footer-grid{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:32px;margin-bottom:44px;}
.footer-tagline{color:var(--text-muted);font-size:14px;margin-top:12px;max-width:220px;}
.footer-col h4{font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--text-muted);margin-bottom:16px;}
.footer-col ul{list-style:none;}
.footer-col a{display:block;font-size:14px;color:var(--text-muted);margin-bottom:10px;}
.footer-col a:hover{color:var(--accent-primary);}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:28px;border-top:1px solid var(--border);color:var(--text-muted);font-size:13px;flex-wrap:wrap;gap:12px;}

/* Generic page / single content (for non-front-page WP pages & posts) */
.content-page{padding:180px 0 100px;min-height:50vh;}
.content-page h1{margin-bottom:24px;}
.content-page .entry-content{color:var(--text-muted);font-size:17px;max-width:760px;}
.content-page .entry-content p{margin-bottom:18px;}
.content-page .entry-content h2,.content-page .entry-content h3{color:var(--text-primary);margin:32px 0 14px;}
.content-page .entry-content a{color:var(--accent-primary);text-decoration:underline;}
.metrics-table{width:100%;border-collapse:collapse;margin:24px 0;}
.metrics-table th,.metrics-table td{border:1px solid var(--border);padding:12px 16px;text-align:left;font-size:14.5px;}
.metrics-table th{background:var(--bg-secondary);color:var(--text-muted);font-weight:600;}

/* reveal on scroll */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease, transform .6s ease;}
.reveal.in{opacity:1;transform:translateY(0);}

@media (prefers-reduced-motion: reduce){
  *{animation:none !important;transition:none !important;}
}

@media (max-width: 980px){
  .hero-grid{grid-template-columns:1fr;}
  .hero-grid .dash{order:-1;}
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:32px 20px;}
  .compare{grid-template-columns:1fr;}
  .services-grid{grid-template-columns:1fr;}
  .process-line{grid-template-columns:repeat(2,1fr);row-gap:36px;}
  .process-line::before{display:none;}
  .footer-grid{grid-template-columns:1fr 1fr;}
  .nav-links{
    position:fixed;top:64px;left:0;right:0;bottom:0;background:var(--bg-primary);
    flex-direction:column;justify-content:flex-start;padding:40px 32px;gap:26px;
    transform:translateX(100%);transition:transform .25s ease;
  }
  .nav-links.open{transform:translateX(0);}
  .menu-toggle{display:block;}
  .nav-cta .btn-primary.small{display:none;}
  header.site-header{padding:16px 0;}
}
@media (max-width: 600px){
  section{padding:64px 0;}
  .hero{padding:150px 0 64px;}
  .wrap{padding:0 20px;}
  .stats-grid{grid-template-columns:1fr 1fr;}
  .lead-band{padding:44px 24px;}
  .lead-form{flex-direction:column;}
}