Rebuilt a B2B SaaS acquisition funnel, reducing cost per qualified lead by 38% through sharper targeting, landing-page tests, and tighter conversion tracking.
Reworked an e-commerce brand’s paid media and checkout journey, lifting ROAS by 2.4x while increasing revenue from existing traffic.
Mapped enterprise funnel leakage, prioritized high-impact experiments, and improved demo conversion by 61% across core campaign landing pages.
Built a measurable growth system spanning creative, attribution, CRO, and reporting—giving the leadership team a clearer path to efficient scale.